From Warehouse to Head of Sales: Roy Pugh’s
Journey at Allmach
Roy Pugh, Director & Head of Sales at Allmach, has seen the company evolve significantly since he joined in December 2012. Starting from an entry level position, Roy’s journey from warehouse staff to a director and sales leader is a testament to his dedication and adaptability. It also reinforces Allmach’s commitment to nurturing talent from within.
In this instalment of Allmach’s People Behind The Brand series, we look at what motivates Roy, his role at Allmach and what working in a family-orientated company means for him.
Nothing Comes for Free – A Journey of Dedication
For some, working in a family-orientated piping business seems like an easy career path, often perceived as a shortcut to success. Not so with Roy Pugh. Fresh out of high school, he started his career with Allmach handling logistics and inventory in the warehouse, before moving through various roles and departments. Roy earned his position as Head of Sales through hard work. In fact, proving himself as a valuable leader within the company was not an easy journey.
“I had to earn my stripes, so to speak” says Roy “In fact, I felt more determined in proving myself and learning about all aspects of the business. This has allowed me to have an in-depth understanding of this industry and this company. It’s given me the grounding for securing bigger and better deals for Allmach with our partners and customers”.
The experience of working in the warehouse, then in customer service followed by sales up to his current role as Head of Sales is a testament to hard work, determination and honing-in one’s skills.
Strategic Focus and Market Expansion
As Head of Sales, Roy focuses on securing larger deals working on high value projects. Nurturing relationships with major clients and addressing complex issues that arise is a daily part of the job.
Roy’s current focus is on Allmach’s presence in the water treatment sector. His work involves early-stage design and specification processes for major projects, collaborating with key clients like Sydney Water, Melbourne Water & large consultant engineering firms.
With a team of seven in sales, his team manages the day-to-day client interactions, while Roy focuses on strategic, high-value opportunities. Aside from water utilities, Roy also focuses on commercial plumbing projects, including hospitals, industrial factories & high-rise buildings - working on delivering successful partnerships through initial client engagements and strategic account management.
Why Allmach’s Competitive Edge Means Exceptional Value for its Customers
Australia is in an era of infrastructure boom, and the piping supply market is as competitive as any other. Unlike many competitors who rely on third-party merchants, Allmach’s direct-to-market approach allows them to engage more personally with their customers, providing a tailored service and faster issue resolution.
“No matter how well a company is doing, at the end of the day you’re dealing with people”. Roy backs this sentiment up by saying “Being a trusted piping partner means offering exceptional service, along with high quality products. This is something everyone at Allmach strives for, not just in my immediate sales team. We motivate each other to always do better, no matter how challenging circumstances can get”.
Adapting to change also plays an important role in Allmach's success. With the recent move to its new warehouse facilities in Moorebank NSW and Laverton VIC, Initial disruption to sales, ordering and despatch was resolved through clear customer communication with the customer service and sales teams. As a result, the sales department was able to continue operating smoothly, maintaining high levels of service and minimising any potential impact on customer’s orders.
“The new warehouses have streamlined order processing and improved stock management, easing the workload for sales and account management teams. Adapting to these changes and embracing them shows our commitment to continuous improvement. Like I always say, adapt and thrive”.
Looking Ahead: The Next Generation
Working in a family-orientated company is everything to Roy. It motivates him to work hard and think about the legacy he will leave. In fact, he thinks his 3-year-old son, Theodore, might just continue in his father’s and grandfather’s footsteps.
“I can definitely see little Theodore being an Allmach man when he grows up. Probably in a sales related role – he’s good at negotiating and has a determined personality; all the great traits of a great budding salesperson!”
Legacy is essential to Roy. Contributing to creating a better company with the opportunity for his son to continue in his footsteps while creating his own path is important.
“If he’s passionate about delivering value and wants to help people by being solutions-focused, he’ll have a place at Allmach. But for now, he can keep playing with his Tonka trucks!” says Roy.
Sustaining Success: The Secret to Longevity
In October 2024, Allmach celebrates more than 30 years in business. Since joining the company in 2012, Roy has played a key role in driving significant growth in sales and delivery. This success is fuelled by a steadfast dedication to excellence and ongoing improvement.
Roy’s journey at Allmach shows us the power of perseverance and adaptability. His story is a reminder that sustained success in business requires not only a strategic vision but also a deep commitment to both personal and professional growth. As Allmach looks towards the future, the lessons learnt from Roy’s experiences will undoubtedly continue to shape the company’s path forward, creating positive impacts for its people and customers alike
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